Our Digital Future

Apologies for the gap in my blogging activity. I’ve had my head down concentrating on our forthcoming BBC Lifeline Appeal, which the BBC are filming next week. I’m looking forward to meeting Craig Revel Horwood – he’s presenting the TV appeal for us, so I’m going to pop along and get some photos and video that I can use to start getting the word out about for the appeal, which will be televised on Sunday July 15 at about 4pm.

I’ve also been tied up dealing with a backlog of website issues that we have to get sorted before we can proceed with the more exciting task of building a new one. The planning of that is in the early stages, and I’m about to convene a working group here at NOS so that we can start to map out the process and engage some external expertise.

My ongoing development of a Digital Strategy is in train. I’m planning a session with a key stakeholder group at next week’s Volunteer and Members Committee meeting in London. This committee reflects the traditional NOS supporter in terms of demographic but a survey monkey I have sent out in advance about their communication habits reveals a real mix of digital know-how. I’m intending to take the opportunity to get them all fired up about the power of social media. By the end of the meeting I want them all to be signed up to facebook and twitter so that they can lead the revolution out in the field.

Will keep you all posted.


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