Connections are the key and content is king

I gained a lot of insight from my Digital Strategy workshop with Action Planning.

Trainer Bertie Bosredon shared some fascinating insights into how Breast Cancer Care started utilizing social media, enabling all its staff with personal twitter accounts to feed their area of work within the charity. BCC are quite similar in size and scope of service to NOS, so it was really useful to see how they have seperated the social media channels so that fundraising and support services do not clash in terms of content, launguage, tone, etc.

This is the way we are going, with our new bone rangers challenge facebook page and our general facebook profile. And bit by bit, staff are joining in by creating professional facebook and twitter accounts. The next step is a staff survey to find out who is already using social media and who would like to start doing it for work so we can get more staff talking about their work online.

Another valuable thing I took from the training day was the story of Bertie’s mother in law, who is in her 60s and lives in France, and her incredible journey of discovery of new technology (a computer, digital camera) and the internet (email, skype)rapidly followed by total engagement with social media (blog, picasa). This gave me hope in facing what I thought was one of our major challenges as a charity – the demographic of our following and their digital expertise/interest. It showed me that there are no limits on engagement and no barriers to connecting with our existing audience online – as long as we have content that they are interested in. Content is always king.